The first product I ever sold as an entrepreneur was pretty good.
It did well because I found a product that was already selling well and I copied it.
But even though I was making a few sales a day - it wasn’t anything to write home about.
Some days I wouldn’t even sell anything at all.
Eventually, I realized that even though I had a good product, it wasn’t enough.
Customers were being bombarded with good products daily. So my product was just lost among the noise.
In other words, a good product, in a sea of good products, is almost invisible.
Can you relate?
Why Being Good or Great Is Not Enough
You see, in today’s marketplace unfortunately being good, or even being great is just not good enough.
This is because the overwhelming amount of competition just drowns out anything less than spectacular.
In today’s economy, if your product is just good you run into huge struggles like:
You have to work 10X as hard to market and sell a good product
You’ll spend more time and money on promotions and advertising to convince people to buy a good product.
With so many competitors offering similar products, standing out becomes almost impossible.
Ultimately, this leads to price wars, lower profit margins, and increased stress.
So, if you only have a good product, growth is slow and uncertain.
Which means you won’t be in business for very long.
Why Entrepreneurs Settle for Selling Good Products
Most entrepreneurs settle for selling good or great products because they don’t know the key areas to improve to make their product spectacular.
Most entrepreneurs focus on one area of their product, like quality, which is great. But they neglect other areas that are important to customers.
For example, some entrepreneurs don’t listen to customer feedback, resulting in products that don’t meet the market’s needs.
Some entrepreneurs also neglect the importance of having a really strong offer. They just assume that if the product is good, it’s going to sell itself. So, they don’t reduce the customer’s risk, or create urgency leading to lower sales.
Last, weak marketing and poor positioning in the market can make even a high-quality product struggle to keep its head above water.
How to Make Any Product Into an Irresistible Product
Therefore, if you want to make substantial sales, and exponentially grow your business - you need to turn your GOOD product into an IRRESISTIBLE product.
Why?
Because it takes 10X the work to market and sell a good product.
But, an irresistible product easily sells itself.
And an irresistible product not only generates more sales, but also they command higher prices, generate higher profits, create more growth and minimize your competition.
So today, I’m going to teach you how to transform a good product into an irresistible product.
So you can dominate your market, and 10X your results easily and effortlessly.
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The 5 Keys to Transform a Good Product Into an Irresistible Product
Improve the Value
To make your product irresistible, you need to start with improving the value of your product.
The simplest way to improve the value is by improving the quality of your product.
Getting customer feedback, or going through reviews can help you find out what customers really want. Then by redesigning your product to fit their exact needs, it will improve the quality of your product by 10X.
Then, because your product is designed specifically with the customers in mind, customers will easily prefer your product over others.
Another way to improve the value of your product is by lowering the cost. Finding ways to operate leaner and passing the savings to your customers, will easily mean they will value it more.
Last, making your product 10X easier to use will make it a no brainer compared to your competitors. Getting customer feedback and eliminating useless features can make your product much more user friendly, and therefore more valuable.
Improve the Offer
Creating an irresistible offer is another way to turn a good product into an irresistible one.
Designing an irresistible offer means helping the customer feel like they’re getting massive value with minimal risk.
The best ways to do this are to
Make a bold, strong promise to meet your customer’s biggest need.
Add significant benefits and bonuses, so they feel they’re getting a great deal.
Reduce their risks with a strong guarantee, and
Create urgency through scarcity, that pushes them to buy now.
This strategy works because it aligns the product with customers’ desires, gives them tons of value, reduces their risk to zero, and makes the sale a no-brainer for them.
Improve the Brand
A strong brand differentiates your product and creates a lasting impression. Because of the sea of other good products in the market, the only hope you have for being noticed is by showcasing how unique your product is.
The first way to do this is positioning your product uniquely in the market. Think of it like parking spaces. If all other parking spaces are taken, you will not be able to compete. But once you find your parking space in the marketplace, this will mean other people won’t be able to compete with you either.
You can also differentiate your product by giving it a memorable name, and using compelling messaging, to create a powerful identity. Attractive packaging also enhances this image as well.
A well-crafted brand communicates value, uniqueness and builds trust, making customers more likely to choose your product.
Improve the Environment
Sometimes, changing where or to whom you sell your product can drastically increase its appeal.
Identifying a new underserved niche or target audience can open up new opportunities that weren’t open in other environments.
Also, relocating your product to a new market can introduce it to customers who need it most. Foreign markets are especially open to new products, since they are not being served as much as local ones.
This approach works because it aligns the product with the right audience, increasing relevance and demand.
Improve the Emotional Appeal
Creating an emotional connection with customers is one of the best ways to make your product irresistible.
Social proof, scarcity, and emotional storytelling make your product relatable and desirable. Also, aligning it with a cause or community fosters loyalty and sharing.
By tapping into customers’ emotions and making them feel part of something bigger, you create a deeper bond and stronger motivation to buy.
Action Plan
Here is a quick action plan of things to do NOW, to help turn your good product into an irresistible one.
The more of these you add to your product, the more irresistible your product will become.
Improve the Quality
Improve the Quality by 10X: Your product needs to stand out. Make it ten times better than before. Focus on giving customers exactly what they want, and change the features they’re complaining about.
Lower the Cost by 10X: Find ways to reduce production costs without sacrificing quality. This can involve better suppliers or more efficient processes. Then pass the savings to customers.
Make it 10X Easier to Use: Simplify everything. Ensure your product is user-friendly and intuitive.
Get Customer Feedback: Listen to your customers. Implement the features they want and remove those they don’t.
Improve the Offer
Improve the Payoff/Promise: Guarantee a big benefit or result. Make it clear what your product will do for them.
Increase Value: Add more features, benefits, or bonuses. Show that your product is worth every penny.
Decrease Risk: Offer money-back guarantees or free trials. Make it easy for people to trust your product.
Add Scarcity: Create a sense of urgency. Limited-time offers or limited stock can drive quick purchases.
Improve the Brand
Positioning: Clearly define where your product fits in the market. Make it unique.
Name: Choose a catchy, memorable name that reflects the product’s benefits.
Messaging/Copy: Use powerful, emotional language to describe your product. Make it relatable.
Wrapping/Packaging: First impressions matter. Make sure your packaging is attractive and high-quality.
Improve the Environment
New Niche: Identify and target a specific, underserved market. Tailor your product to their needs.
New Target Audience: Find new groups of people who could benefit from your product.
New Location: Sometimes, changing where you sell your product can make a big difference.
Improve the Emotional Appeal
Social Proof: Show testimonials and reviews. People trust what others recommend.
Scarcity: Remind customers that your product is in high demand. This boosts its desirability.
Emotional Connection: Create a story around your product. Make customers feel connected.
Status Increase Potential: Show how owning your product boosts their status or prestige.
Status Increase from Sharing Potential: Make it shareable. People love sharing cool products.
Purpose, Movement, Cause: Align your product with a bigger cause. Customers love being part of something meaningful.
Novelty and Innovation: Keep it fresh and exciting. Always innovate.
Addictive Hype: Build anticipation and excitement. Make customers look forward to new releases.
FOMO: Use Fear of Missing Out. Make them feel they need to act now.
Exclusivity: Offer something only a few can get. Exclusivity increases value.
Build Anticipation: Tease new features or products. Keep customers excited about what’s coming.
Sense of Being Oversubscribed: Make your product feel like it’s in high demand. (Create a waiting list)
Create Community: Build a community around your product. Make customers feel they belong.
Endorsement from a Celebrity/Mega Influencer: Get influential people to endorse your product. This builds trust and appeal.
Personalization: Offer customizable options. Make each customer feel special.
Teasers: Release small bits of information. Keep customers curious.
Gamification: Add elements of game-playing. This makes your product more engaging.
Relevance: Stay relevant to current trends and issues. Keep your product in the spotlight.
Storytelling: Use stories to sell. People love narratives they can relate to.
Responsiveness to Feedback: Act on customer feedback. Show you care about their opinions.
Conclusion
Turning a good product into an irresistible one isn’t just about making it better.
It’s about creating value, crafting a compelling offer, building a strong brand, finding the right market, and connecting emotionally with your customers.
When you focus on these areas, your product will become irresistible, stand out, sell itself, and keep customers coming back.
Start making these changes today and watch your business grow effortlessly.
So make a decision to make your product irresistible today and dominate your market!
Transform your product and watch your sales skyrocket. Start today!
Will Peña MBA
P.S.: Ready to turn your good product into an irresistible must-have?
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TL;DR
In today’s market, it’s not enough to have a good or great product.
It takes 10X more time, effort and money to sell a good product.
An irresistible product on the other hand, means more sales, higher prices, higher profits, and less competition.
Turn your product into an irresistible product by:
Making your product 10X better, cheaper, and easier to use.
Improving your offer with guarantees, bonuses, and urgency.
Strengthening your brand with great positioning and messaging.
Finding new markets and audiences for your product.
Boosting emotional appeal with stories, exclusivity, and community.
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